Planning, Living, Thriving

Your Resource Center for Wealth and Life

Heidi Sullivan Heidi Sullivan

Job Post: Operations Associate

Primary Financial Advisors is hiring a Full-time Operations Associate to work in our office in Amesbury, Massachusetts.

Learn more!

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Heidi Sullivan Heidi Sullivan

A Quarter by Quarter Plan for Financial Wellbeing: Q2 April - June

Want to know what you can do in the second quarter (April - June) to increase your financial wellbeing and confidence? Read this guide for simple steps you can take during this time of year that many people simply overlook - including people who work closely with a financial advisor.

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Heidi Sullivan Heidi Sullivan

A Quarter by Quarter Plan for Financial Wellbeing: Q4 October - December

What are the most important things to do in Q4 this year to increase your financial wellbeing and confidence? This guide includes the steps you can take in October, November, and December before the holidays and end-of-year stress kick in. Get tips for end-of-year tax optimization, family-related planning, charitable giving, and more.

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Corporate Executives, Business Owners Heidi Sullivan Corporate Executives, Business Owners Heidi Sullivan

Tax Smart Investing: How Tax-Loss Harvesting and Direct Indexing Can Help High-Earners Keep More Money

This guide explores tax-loss harvesting and direct indexing strategies for high-income executives, professionals, and business owners seeking to optimize their investment tax efficiency. Learn how direct indexing combined with strategic tax-loss harvesting can help offset capital gains and potentially reduce tax liability.

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Heidi Sullivan Heidi Sullivan

Luxury Travel Tips with Krista from Antidote Travel

When you work with an advisor to create a financial plan, make sure you budget for travel. And before you plan your next trip, get advice a travel professional who’s been to over 70 countries!

In this video interview, Luxury Travel Advisor Krista from Antidote Travel shares her tips for planning four- and five-star travel.

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Heidi Sullivan Heidi Sullivan

Video Update: Interest Rate Cuts

Questions about the interest rate cuts that the United States Federal Reserve made in September, 2025?

Watch this Market Update with Brian Sullivan, President of Primary Financial Advisors for his take on why the interest rates happen and what that might mean for investment portfolios and everyday life in the weeks and months ahead.

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Heidi Sullivan Heidi Sullivan

Automobile Advisors: Your Constant Guide in an Ever-Changing Car Market

Purchasing a vehicle can be stressful and time-consuming. Automobile advisors serve as your personal car-buying experts, potentially saving you 10-15% compared to dealership prices. Learn how these professionals navigate market fluctuations, handle negotiations, and provide valuable insights in today's changing automotive landscape. Discover when to use an auto advisor and how they can simplify your next vehicle purchase or sale. Plus get a market update from one of our partners, Ganley Auto Advisors (from August 2025).

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When Is It Time To Get a Second Opinion on Your Financial Plan?

Does your advisor only meet once a year? Are they difficult to reach? Does your financial plan feel superficial? Are they aligned with your life goals? Here’s why you might want to get a second opinion from a new financial advisor.

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